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FRESH PRODUCE:

A WORKSHOP SERIES FOR SELF-PRODUCERS

WITH TASH YORK

November 29 - December 8 2021

Livestreamed

🍎 Are you new to producing and not sure where to start?

🥦 Are you coming back to producing after Covid and feeling a bit rusty?

🍉 Or, are you just looking to hone your skills before your next show?

This four-part online series of workshops focuses on the skills and challenges involved with self-producing and marketing your show. Learn about tips, tricks, and helpful guides that aim to demystify the process of making your cabaret or festival show a success. Led by TASH YORK, these 90 min interactive sessions will take place online over Zoom and will all feature opportunities to ask questions and engage in discussions with special guests as well as the other attendees.

TASH YORK is a multi-award winning cabaret performer and MC with best cabaret nominations at every single fringe festival throughout Australia. Known for her ballsy voice, dynamic energy and an uncanny ability to rap on command, Tash “is a phenomenal performer, charismatic and courageous” (Theatre People). With her unique brand of comedy cabaret she has performed to sold out audiences across Australia and Edinburgh with international appearances on cruise ships all over the world.

As a self made producer/performer, Tash has made a lot of her own success in the independent scene with her keen sense of business acumen and willingness to learn everything about producing a show. She has a background in Publicity and Marketing services which she tailors and designs for other independent artists to help encourage them to share their art with as many people as possible. She worked as the marketing coordinator for the Butterfly Club pre-pandemic, and she has continued to do this with her own mentoring sessions in both the producing and creative space.

As a result of her "hustle," Tash has performed to sold-out audiences at Perth Fringe World, Adelaide Fringe, Edinburgh Fringe, Melbourne Cabaret Festival, Ballarat Cabaret Festival, Brisbane Wonderland Festival, Melbourne International Comedy Festival and many more. You’ll find her at almost every major festival performing her solo comedy cabaret shows or onstage as the resident host of The After Hours Cabaret Club. 

Host: TASH YORK

Guests: BETTIE BOMBSHELL, BRENDAN COONEY, TOM DICKINS, SIMONE PULGA, STEWART REEVE & GEMMA WINTER

Producer: BRANDON PAPE

Biographies are available below.

MONDAY 29 NOVEMBER 2021

7:30pm - 9:00pm

IS THIS THING ON? A CRASH COURSE IN SOCIAL MEDIA MARKETING

Guest: STEWART REEVE

Does posting on social media feel like screaming into the void? Bueller…Anyone? Working effectively with social media can be laborious and time consuming as each platform demands a specific approach, continuous focus and content content content! What works for you and your brand? Is there such a thing as too many posts? Joined by special guest Stewart Reeve, we'll discuss Facebook ads, what apps to check out, how to use hashtags and making your content pop!

WEDNESDAY 1 DECEMBER 2021

7:30pm - 9:00pm

PITCH PERFECT: HOW TO PUBLICISE AND CREATE INTEREST IN YOUR SHOW

Guest: SIMONE PULGA

What's the difference between marketing and publicity? How do we make our shows attractive to venue owners, media AND audiences? If you’re wondering how to build an audience that isn’t just your Mum’s friends from work, then this is the workshop for you. Joined by special guest Simone Pulga, we'll talk about how to leverage your own networks (and forge new ones), how to level up your media release and how to "hype" your show.

MONDAY 6 DECEMBER 2021

7:30pm - 9:00pm

THE BALANCING ACT: PRODUCING YOUR OWN WORK

Guest: BETTIE BOMBSHELL 

Whether you're a performer, writing a show or figuring out what’s important in your producing journey, dealing with the admin of it all can be overwhelming. Think of this session as your checklist on how to make and interpret a budget, write a marketing plan, create a timeline of important dates and help achieve your ultimate goals. Joined by special guest Bettie Bombshell, we'll discuss how self-producing can absolutely work with the right plan in place.

WEDNESDAY 8 DECEMBER 2021

7:30pm - 9:00pm

THE FESTIVAL CIRCUIT: A PANEL DISCUSSION

Panelists: BRENDAN COONEY, TOM DICKINS, GEMMA WINTER and moderated by TASH YORK.

Hear about the ins and outs of working in a festival environment, including what will make you stand out from the crowd. Featuring a who's who of industry insiders, this is your opportunity to ask all the questions you've been dying to ask and find out what will give your show the edge it needs cut through the noise.

Meet the Team

  • Tash York

    HOST

    Tash York is a multi-award winning cabaret performer and MC with best cabaret nominations at every single fringe festival throughout Australia. Known for her ballsy voice, dynamic energy and an uncanny ability to rap on command, Tash “is a phenomenal performer, charismatic and courageous” (Theatre People). With her unique brand of comedy cabaret she has performed to sold out audiences across Australia and Edinburgh with international appearances on cruise ships all over the world.

  • Bettie Bombshell

    GUEST

    Miss Burlesque Australia and Producer at Highway Robbery Productions

    Bettie Bombshell is undoubtedly a force to be reckoned with in the world of burlesque & sideshow. With a decade of touring under her belt, she has cemented her status as one of the industry's most sought-after artists. Her accolades, including winning the prestigious national title of Miss Burlesque Australia, being ranked as one of the 14 most influential burlesque performers world wide (2020-2021). www.thebettiebombshell.com.au

  • Brendan Cooney

    GUEST PANELIST

    Midsumma Festival

    Brendan is an experienced Program Manager and Producer with a keen interest in the performing arts. Brendan has led programming teams to deliver live performance and music events, major outdoor events, festivals and cinema. He has a passion for working with artists to develop, support and tell the stories that need telling. His role at Midsumma has allowed him to work with a broad range of artists with differing levels of ability and complex intersectionalities. He believes that great stories come from the margins of the margins.

  • Tom Dickins

    GUEST PANELIST

    Melbourne International Comedy Festival

    Producer, program curator, tour manager, venue operator, arts educator and proficient wearer of many hats in the performing arts. I am currently employed as the Producer for Education and Development programs at the Melbourne International Comedy Festival. This role is chiefly responsible for the national delivery of workshop and performance programs Class Clowns & Deadly Funny, and involves touring around the country helping to create opportunities for emerging and aspiring comedians.

  • Simone Pulga

    GUEST

    Owner of the Butterfly Club

  • Stewart Reeve

    GUEST

    Singer/Performer and Social Media Manager at Post PA

  • Gemma Winter

    GUEST PANELIST

    Gluttony - Venue Hub for Adelaide Fringe

  • Brandon Pape

    PRODUCER

    Brandon is the Artistic Director for Antipodes Theatre Company. Melbourne credits: GhostQuartet, #Really?! with Mel andPeppy, Bowie Ball,Mad World, From: New York, For: Him.NYC credits: the world premieres of Only You Can Prevent Wildfires, Happily After Ever (also Edinburgh Fringe), and Gordy Crashes for RicochetCollective (which he also co-founded)and several projects as resident producer with The Orchard Project andThe Drama League. Favorite directing credits include The Last Five Years, Cat on a Hot Tin Roof, The Shape of Things, and Big Love. @midwestrunaway